Umami sits in the “Measuring” part of a list of 58 tools I keep for building software, publishing content and selling products. Same idea, free if you host it yourself. This page is the short, honest version: Free self-hosted, the moment it earns its place, what to check before you pay, and what else on the list would do the job.
The facts
| What it does | Same idea, free if you host it yourself. |
|---|---|
| When you need it | When you would rather pay nothing and still measure. |
| Price | Free self-hosted |
| Free tier | Yes |
| Category | Measuring |
| Covered in | |
| In my stack | Yes — I use this one |
Umami
Free self-hosted · When you would rather pay nothing and still measure.
No affiliate link here — this one pays me nothing. It is on the list anyway.
Before you buy
Who should skip it
Skip self-hosting if you would rather not maintain anything.
What to check before you pay
Check where you will host it and who keeps it updated.
Alternatives to Umami on this list
Other tools for seeing what visitors actually do.
| Tool | What it does | Price |
|---|---|---|
| Plausible | Simple, privacy-friendly visitor stats with no cookie banner. | ~€9/mo |
Questions people ask
What is Umami?
Same idea, free if you host it yourself. It sits in the “Measuring” part of the stack: Without numbers you have a story. With numbers you have a price.
What does Umami cost?
Free self-hosted. There is a free tier, so you can try it before paying. Prices change — this list was last checked on 11 September 2026, and the tool's own pricing page is the source of truth.
When do you need Umami?
When you would rather pay nothing and still measure.
What are the alternatives to Umami?
On this list: Plausible. Same job, different trade-offs — the table above says what each one costs and what it is for.
Do you use Umami yourself?
Yes. It is part of the stack I build and publish with.
The Short Version
Every conclusion from all eight playbooks — how these tools turn into income. Free.